{"id":33912,"date":"2025-01-27T08:00:10","date_gmt":"2025-01-27T13:00:10","guid":{"rendered":"https:\/\/www.getmaple.ca\/?post_type=announcements&#038;p=33912"},"modified":"2025-01-27T08:00:10","modified_gmt":"2025-01-27T13:00:10","slug":"daniel-sheer-appointed-cmo-at-maple","status":"publish","type":"announcements","link":"https:\/\/www.getmaple.ca\/newsroom\/announcements\/daniel-sheer-appointed-cmo-at-maple\/","title":{"rendered":"Daniel Shearer Appointed Chief Marketing Officer at Maple, Canada\u2019s leading Virtual Care Provider, to Accelerate Growth"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Toronto, January 27, 2025 \u2013 Maple, Canada\u2019s leading virtual care provider, is pleased to announce the appointment of Daniel Shearer as Chief Marketing Officer. With a proven track record of driving transformational growth, building impactful brands and leading high-performing teams, Daniel joins Maple at a pivotal time as the organization addresses critical challenges in Canadian healthcare access and expands its impact in virtual care delivery from coast to coast.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cCanada&#8217;s healthcare system is at a tipping point, creating an unprecedented need to redefine how care is accessed and delivered,&#8221; said Brett Belchetz, CEO of Maple. &#8220;Daniel\u2019s vision and ability to deliver impact at scale make him uniquely positioned to accelerate our continued leadership in virtual care. His expertise in transforming brands and driving growth will ensure Maple continues to lead the way in delivering meaningful improvements for the health of Canadians.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Daniel brings over two decades of industry leadership building dynamic teams, creating brand-led movements, and delivering notable results for major organizations. Most recently as President of Cossette English Canada, he led the agency through an historic period of record growth and creativity, including being named <\/span><i><span style=\"font-weight: 400\">Strategy Magazine<\/span><\/i><span style=\"font-weight: 400\">\u2019s Agency of the Year three times. Daniel also played a key role in the SickKids VS. campaign, helping the hospital surpass its ambitious $1.3 billion fundraising goal and setting a global benchmark for purpose-driven marketing in healthcare.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cJoining Maple at this point in its journey is an incredible opportunity to transform and ignite the Maple brand, and help shape the future of healthcare delivery in this country,\u201d said Daniel Shearer, Chief Marketing Officer of Maple. \u201cMaple\u2019s obsession with leveraging the powerful intersection of technology and humanity to make healthcare more accessible resonates deeply with me &#8211; this was an opportunity I simply could not pass up. Creativity is a powerful driver of change, and I look forward to leveraging its potential to expand Maple\u2019s impact, drive growth, and set a new standard for what virtual care can achieve for patients, providers, partners, and Canada\u2019s healthcare system as a whole.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Daniel is a passionate advocate for purpose-driven leadership and community impact. As Chair of the Board of Directors of The Bentway Conservancy, he helps foster innovative public spaces that bring people together and inspire creativity and community. His dedication to aligning business success with meaningful societal outcomes reflects the values that will guide his leadership at Maple.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As Chief Marketing Officer, Daniel will focus on driving Maple\u2019s next phase of adoption across all customers, including consumers, businesses, and governments. Daniel will lead a team committed to strengthening Maple\u2019s reputation as an industry leader in virtual care, ensuring that more Canadians have access to timely, innovative, and high-quality healthcare solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Learn more about Maple <\/span><a href=\"https:\/\/www.getmaple.ca\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><strong>About Maple:<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Maple\u2019s virtual care platform addresses Canada\u2019s healthcare challenges by providing convenient, high-quality care. Founded in 2015 by a Toronto ER physician, Maple offers 24\/7 access to primary care providers and direct access to specialists for appointments. With over 5 million Canadians served, including all Nova Scotians through a provincially-funded virtual care program launched in November 2023 \u2013 the platform also offers proactive care screenings and connects patients to a network of 2,000 providers. Maple further provides custom solutions for employers and insurers. More information is available at <\/span><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ab1-rNKSn2agqW9ARuCknNuqoJ6PdYrbID0iKenE-NIjMbrBJvC7gTmsqKxG1E_0No_jpSGHiOw5jrLJVhfHGQ==\"><span style=\"font-weight: 400\">getmaple.ca<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><strong>About Daniel Shearer:<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Daniel Shearer believes creativity is the most powerful force in business and a tool to make the world a better place. As President of Cossette\u2019s English Canadian operations, he led seven years of historic growth, digital transformation, and client success with brands like McDonald\u2019s, Google, TD, Walmart, Indigo, and SickKids. Under his leadership, Cossette earned multiple <\/span><i><span style=\"font-weight: 400\">Strategy<\/span><\/i><span style=\"font-weight: 400\"> Agency of the Year titles.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Previously General Manager at TAXI 2, Daniel rebuilt and grew the agency following a major client loss. A sought-after speaker on creativity, culture, and brand, he delivered a TED Talk in 2019. Daniel is Chair of The Board of The Bentway Conservancy, a Director of G Adventures, and a member of Young Presidents\u2019 Organization (YPO).<\/span><\/p>\n","protected":false},"author":40,"featured_media":0,"parent":0,"template":"","acf":{"show_age_gate":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.4 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daniel Shearer Appointed Chief Marketing Officer at Maple, Canada\u2019s leading Virtual Care Provider, to Accelerate Growth - Maple<\/title>\n<meta name=\"description\" content=\"Toronto, January 27, 2025 \u2013 Maple, Canada\u2019s leading virtual care provider, is pleased to announce the appointment of Daniel Shearer as Chief Marketing Officer. 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